About this event
As the digital advertising ecosystem evolves to meet increasing demands for privacy, the Global Privacy Protocol(GPP) by the IAB Tech Lab emerges as the new technical standard for conveying consent and privacy choices. But what are the advantages for your business, and how does it work??
Join our expert-led session to gain a comprehensive understanding of the GPP and learn how to configure your Consent Management Platform (CMP) to stay ahead of evolving privacy regulations in an increasingly complex national and international context.
📅 When: July 22nd at 5 pm (CEST) / 11 am ET
🎙️ Speakers:
🔍 Agenda:
1) Context & Timeline: What are IAB Tech Lab, GPP, and what drove the need for a global framework?
Understand the motivations behind GPP, how it fits into the IAB Tech Lab's vision, and what timelines publishers and advertisers should be aware of.
2) What impact does this framework have on your business?
Explore operational, legal, and technical implications, including how the GPP helps you to future-proof your consent collection.
3) How can you adopt the GPP to better collect cross-regulation consent?
A hands-on guide to configuring your CMP for GPP compliance, with a look into Didomi’s latest updates and practical tips for a smooth use.
4) Q&A session
As more states introduce and enforce consent requirements, the GPP offers a scalable solution for staying compliant. Join us to learn how this new standard can simplify consent across jurisdictions and strengthen your U.S. privacy program.
Register now!
Didomi builds technology that allows organizations to place customer consent at the core of their strategy. By making consent and preferences easily accessible, companies benefit from compliant customer data while seeing higher engagement and increased user trust.